Stock Options vs. RSUs: Which Equity Compensation Plan Works Better for You?

By David Hughes, Financial Advisor at Resurgent Financial Advisors

Equity compensation has become one of the most powerful – and sometimes puzzling – tools in modern career packages. For many professionals, especially those working in tech, biotech, or startups, the promise of stock-based pay isn’t just a line on a contract; it’s a potential turning point in long-term wealth building. But when the offer letter arrives and you see terms like “stock options” or “restricted stock units (RSUs),” the natural question follows: Which one is better?

The truth is, neither plan is universally “better.” Each has strengths and trade-offs that depend on the company, your career stage, your risk tolerance, and even your personal financial goals. By unpacking the key differences, we can help you understand how each form of equity works and what role it might play in your financial story.

Stock Options: The Upside – and the Catch

Stock options give you the right (but not the obligation) to purchase company stock at a set “strike price.” If the company grows, your options can become incredibly valuable.

The appeal of stock options comes from leverage. If your strike price is $10 and the stock climbs to $50, you stand to gain $40 per share when you exercise and sell. That kind of upside can be life-changing.

But the story isn’t always rosy. Options can expire worthless if the stock never rises above the strike price. They also require you to pay the strike price plus any associated taxes when you exercise. That can mean putting cash at risk before you see any actual reward.

There are also different types of options – Incentive Stock Options (ISOs) and Non-Qualified Stock Options (NSOs) – each with its own tax rules. ISOs can receive favorable tax treatment under certain conditions, while NSOs are generally taxed as ordinary income upon exercise. Taxation is complex, and this is one area where professional guidance can be especially important.

RSUs: Simpler, But Not Always Easier

Restricted Stock Units (RSUs) remove much of the guesswork. When RSUs vest, you receive shares of company stock – no strike price, no upfront cost. If the stock is worth $50 at vesting, you receive $50 of value per share.

That simplicity makes RSUs appealing. Unlike options, they hold value even if the stock price falls after the grant date. However, RSUs also have drawbacks: they’re taxed as ordinary income at vesting, which means you could face a hefty tax bill without having sold the shares. Some companies offer automatic withholding, but the amount may not always cover your full tax obligation.

Another factor is long-term upside. RSUs don’t offer the same leverage as stock options. If your company stock doubles, you benefit- but not in the same magnified way options can deliver.

Comparing the Two: What Matters Most

So how do you weigh stock options versus RSUs? A few themes stand out:

  • Risk vs. Certainty: Options offer potentially higher rewards but carry the risk of expiring worthless. RSUs provide guaranteed value once vested but with less explosive potential.
  • Tax Timing: Options may allow more flexibility in timing when you incur taxes (exercise vs. sale). RSUs trigger taxable income automatically at vesting.
  • Cash Flow Considerations: Exercising options may require significant upfront cash. RSUs don’t require a purchase, but they may generate a tax bill without any cash inflow unless you sell.
  • Career Stage: Early-career professionals at startups might embrace the risk of options, while those seeking predictability may prefer RSUs.

Human Side of the Equation

These are technical details, but financial decisions rarely live in spreadsheets alone. Imagine two professionals:

  • Chris, a startup engineer, views options as a lottery ticket worth the gamble. The thrill of being part of something big outweighs the risk.
  • Dana, a mid-career professional with family responsibilities, prefers the steady value of RSUs, knowing they will provide tangible benefits at vesting.

    Neither is wrong. Each is aligning compensation choices with personal circumstances and values.

    Equity compensation is both exciting and intimidating. It can be a springboard for long-term wealth, but it comes with fine print that can trip up even the savviest professionals. The best choice between stock options and RSUs depends on your unique financial situation, your goals, and your appetite for uncertainty.

    This article is for informational purposes only and should not be construed as individualized investment or tax advice. Equity compensation involves complex tax implications, and readers are encouraged to consult a qualified professional for guidance specific to their situation.

Michael Perros

Founder, Encompass Financial Advisors

G. Michael Perros is the founder of Encompass Financial Advisors. Mr. Perros has served as a financial advisor and branch manager of a leading financial services organization since 1982. His leadership has been demonstrated in a variety of significant decision-making roles over his career.

Mike is a 1981 graduate of the University of Kentucky, with a double major in agriculture and a minor in agriculture economics. Mike is a graduate of the Securities Industry Institute, a three-year program held at the Wharton School on the campus of the University of Pennsylvania and offered to only a limited number of attendees each year. Furthermore, he served on the Board of Trustees of the Securities Industry Institute from 1999 to 2006. This board appointment provided quality executive education to professionals in the securities industry. Only those individuals who exemplify the true desire to better others while fully understanding the many aspects of the industry are chosen.

Continuing education is a theme throughout Mr. Perros' career. Mike also completed a complex six-month curriculum accredited by the Estate and Wealth Strategies Institute of Michigan State University. The advanced courses covered financial planning, estate planning, risk management, and other wealth management strategies. In December 2002, he became an Accredited Investment Fiduciary™ (AIF®), a qualification offered through the Center for Fiduciary Studies at the University of Pittsburgh KATZ Graduate School of Business.

Mike has an extensive background in community and civic service. He is past president of the local Red Cross Chapter, past president of the Boyle County UK Alumni Association, past member of the National UK Alumni Association Board of Directors, past president of the Heart of Danville Main Street Program, past president of the Danville-Boyle County Chamber of Commerce, and past president of the Danville Schools Educational Foundation. Mike was instrumental in founding the Lottie Ellis Foundation, a charitable trust that benefits a variety of individuals and organizations in Boyle County, Kentucky.

Mike has continued in service to his fraternity, Delta Tau Delta. Immediately on graduation from UK in 1981, Mike worked full time as a chapter consultant. His national focus, involving visits to more than 40 chapters in a single year, led to a perspective that serves him well even today. He has served as division vice president, covering Kentucky and Tennessee, and has served on special task forces as appointed. Mike currently serves as president of the Delta Epsilon House Corporation of Delta Tau Delta where he co-chaired a successful $2.2 million campaign, leading to the renovation of that chapter house at the University of Kentucky. He was inducted into the UK Greek Hall of Fame in 2003 and the Distinguished Service Chapter of Delta Tau Delta, a body of 400 inductees from the fraternity's 150,000 members throughout its history, in 2006.

Mike is a proud father of three daughters, Haley, Michaelle, and Tess. They reside in Danville, Kentucky.

Stuart Canzeri

Managing Partner, Peachtree Financial Group

With over two decades of experience, Stuart Canzeri has been helping their clients achieve the financial freedom to live an abundant life. As an Independent Registered Investment Advisor, Stuart works exclusively for his clients – not for a financial corporation. Stuart is married with two sons and is active in his church.

Matt Pohlman

East Franklin Capital

Matt has been providing financial advice to clients for almost 20 years, helping families and businesses manage wealth and assets to meet their long term financial goals. And, while he may have less hair, Matt continues to advise clients in much the same way as he did when he started: with transparency, integrity and discipline.

Before founding East Franklin Capital (formerly Pohlman Capital Advisors), Matt worked as a wealth advisor at GenSpring Family Offices, where he was responsible for advising high net worth clients on a variety of investment and planning matters. Matt was the founding advisor in the GenSpring Chapel Hill office.

Prior to his time with GenSpring Family Offices, Matt managed the Family Office for Franklin Street Partners and held the position of Director of Client Services. Matt served on the Management Committee at Franklin Street Partners. During his time at both Franklin Street Partners and GenSpring Family Offices, Matt worked with families, guiding and advising them through significant investment and financial decisions focused at all times on the goals and objectives each client set out to achieve. Before his start in the investment advisory world, Matt helped companies put their financial house in order. Now, he works with family and businesses to pursue their goals and provide peace of mind.

Matt has been a North Carolina CPA since 2003 and received a Master’s in Accounting from the University of North Carolina at Chapel Hill, where he was a Harris Scholar, and a BSBA from the University of North Carolina at Chapel Hill.

Lee Caffey

Finance Associate, Peachtree Financial Group

Lee is a finance professional with a strong analytical background and a passion for helping individuals navigate financial decisions. He specializes in financial analysis, strategy, and resource development. With a focus on clarity and accuracy, he works to simplify complex financial concepts and provide valuable insights to clients.

Rebecca Bowling

Resurgent Financial Advisors

With nearly a decade of experience in the financial industry, Rebecca is a dedicated investment adviser who is passionate about helping clients build a secure financial future. After passing the licensing exam in 2023, Rebecca has combined years of industry knowledge with a deep understanding of client needs, offering personalized advice and comprehensive strategies to meet diverse financial goals.

Before transitioning into finance in 2015, Rebecca spent 15 years working in corporate business in Atlanta, gaining valuable experience in management and strategic planning. This background in business and corporate operations provides Rebecca with a unique perspective on the financial needs of individuals and businesses alike. Whether helping clients plan for retirement, optimize investments, or navigate complex financial decisions, Rebecca is dedicated to providing thoughtful, effective solutions.

Outside of work, Rebecca enjoys spending quality time with family. Married for 20 years and the proud parent of an 11-year-old daughter, Rebecca is actively involved in their daughter's dance and volleyball competitions. When not cheering on her athletic pursuits, Rebecca enjoys reading and traveling, always seeking new opportunities for learning and personal growth.

With a commitment to both professional excellence and family values, Rebecca is excited to partner with clients to achieve long-term financial success and peace of mind.

David Hughes

Resurgent Financial Advisors

David's unique mastery of tax and equity compensation is tightly integrated with his reality-based financial planning background. With over 16 years of experience, he developed his skillsets connecting people's use of capital with what is important to them. He is passionate about helping people make informed decisions by understanding the trade-offs implicit in life's decisions.

Our process begins with getting to know you and your goals. Tell us where you want to go, and we'll work with you to develop a plan that suits your needs. And as your life changes, we'll adjust your plan so it better aligns with your new path.

We believe a detailed planning process can be one of the most effective ways to create financial security. An effective plan may not only provide financial security throughout your life, it can reduce the damage disability, critical illness, or other sudden losses of income may have.

Callan Bush

Marketing Associate, East Franklin Capital

As the Marketing and Branch Operations Manager at East Franklin Capital, Callan complements Matt’s leadership by bringing a fresh perspective to the firm’s strategic marketing and client services. With a Public Health degree from the University of North Carolina Wilmington and a passion for financial wellness, Callan connects clients with East Franklin Capital’s personalized financial planning services and ensures that operations run smoothly.

While Matt focuses on guiding families and businesses through complex wealth management strategies, Callan works to amplify that mission by fostering lasting client relationships and building the firm’s presence in the community. Together, they are dedicated to helping clients achieve long-term financial security and success, with Callan’s attention to detail and emphasis on clear communication ensuring a seamless experience at every step.

Anna Lee

Marketing Associate, Peachtree Financial Planning

Anna is a marketing professional passionate about storytelling through media and design. With a degree in Advertising, Anna specializes in creating impactful campaigns, media strategies, and digital content. With a focus on enhancing consumer experiences, she simplifies complex topics through engaging, brand-aligned materials.

Dawn Patterson

Director, Peachtree Financial Planning

With over 15 years of experience, Dawn is a seasoned Relationship Manager in the Private Wealth Management industry.

Known for her exceptional expertise and unwavering dedication, Dawn has consistently delivered outstanding results throughout her career.

As a Relationship Manager within Peachtree Financial Group, Dawn continues to thrive, leveraging her wealth of knowledge and experience to help clients navigate the complexities of their financial lives.

Blane Brooks

Vice President, Business Development

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Sarah Sutton

Chief Compliance Officer

Sarah joined Resurgent in October 2021, leading Resurgent's compliance team. In her role, she is responsible for implementation, oversight, and monitoring of compliance programs.

Sarah comes to Resurgent via Oster Consulting. She has over 25 years of experience in the financial services industry on the revenue, operations and compliance sides of the business. Her expertise includes compliance supervision, leading firm and regulatory examinations, regional and retail branch management, brokerage and clearing operations, developing and implementing advisor best practices along with technology training, financial planning delivery and implementation, advisor and firm transition management to new firms and channels, and project management for advisor and client solutions.

Prior to joining Oyster Consulting, Sarah served as Director of Investment Services at First Horizon Advisors, Inc., where she led the Wealth Services division that handled all brokerage operations and advisor support, including managing all branch activity.

Sarah and her husband live in North Mississippi with their four boys. She enjoys cooking challenging recipes and spending time with family. Over the years she’s been a board member for a range of non-profit organizations serving her local community in Tennessee.

Katherine K. Decker

Chief Financial Officer
Kathy Decker manages financial accounting and reporting for Resurgent. In addition, she oversees the human resources and benefits functions. Kathy was previously Vice President and Treasurer of Cox Enterprises, a leading media, communications and automotive services company.

In that role, she managed Cox's capital structure and funding needs across the globe. She oversaw the company's capital raising activities, including bank financing, bond and asset-backed securities issuance, and treasury operations, as well as Patriot Act compliance.

Previously, Kathy served in other positions within Cox Enterprises, including Group Vice President of Manheim Financial Services and Manheim's Director of Treasury Operations. Before joining Cox, she held a number of positions in corporate and investment banking at First Union National Bank and Wachovia Bank. Kathy hold a B.B.A. degree from Auburn University and has the Certified Treasury Professional designation.
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Kip R. Caffey

Chief Executive Officer

Kip Caffey is responsible for crafting and executing Resurgent Advisors' strategy. He has been in the financial services industry for over 35 years.

He began his career in the Corporate Finance Department at J. C. Bradford & Co., eventually becoming a managing director and a partner in the firm.

Subsequently, he was Senior Managing Director at SunTrust Robinson Humphrey and its predecessor, The Robinson-Humphrey Company, where he was co-head of the Corporate Finance Department.

Prior to forming Resurgent, Kip was a partner in Cary Street Partners, serving as its chief executive from 2009 to 2015.

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